Police is an Italian fashion house that was founded in 1983.
Initially, the brand sold sunglasses for women and men before
other product lines were launched. Today Police sell all sorts
of eyewear, jewelry and watches, accessories such as belts and,
of course, perfumes. The first self-titled fragrance of the house
was launched in 1997. This scent, composed around fresh top notes,
floral middle notes and woody and musky base notes is often referred
to as Police Original.
The fragrance turned out to be a financial success and the company
presented a new perfume pair called Police Naked Pour Femme and
Police Naked Pour Homme in 2003. While new product lines were
added to the brand portfolio, several new fragrances were composed
and presented alongside the accessories collections in the
following years. 2006 was the year that Police B-Cool was
launched. This fragrance is composed of aromatic, spicy,
herbal and woody notes that create an effect of heat and cool
at the same time. Police Caribbean, a floral-fruity scent for
women with fresh, joyful, passionate and sweet notes, hit the
shelves in 2007.
The creativity of the people behind the brand reached a new
high when four new fragrances were presented in 2008:
Police Wings Pour Homme, a men's fragrance, is a sweet,
oriental composition built around herbal and spicy notes.
Another fragrant pair named Pure Man and Pure Woman were launched
in the same year. The third men's fragrance that was launched in
2008 was the woody-aromatic scent Police Freedom.
2009 saw the launch of the floral-fruity women's scent
Police Pure Police London Femme and the oriental, woody
and spicy fragrance Police Pure Police London Homme.
Police Gold Wings, a follow-up on the successful Wings
for men from 2008, was presented in 2010. The year
011 saw the launches of more perfumes from the Italian
specialist for sunglasses and accessories. Police Dark Women,
an exotic oriental-floral perfume, Police Pure New York Woman
and Police Pure New York Man, the much-talked about To Be,
housed in a very unusual bottle shaped as a skull, and the
special edition Police Titanium Wings were all launched during 2011.